IAMS Complete Dry Cat Food for Senior 7+ Cats with Chicken 10 kg

Product Information

IAMS Senior Cat Food: For senior and mature cats, this range is gentle on your cat's tummy. It supports your cat through its golden years and ensures optimum health for as long as possible. Here's what animal charity PDSA suggests you look for and what to avoid when choosing the right cat food. Look for:

From the beginning in 1946, Paul F.Iams sought out new ways to create premium, quality pet food that would help give cats and dogs healthy, active and happy lives.Passionate about your furry friends, Paul believed the only way to provide the best possible food and pet care products was to understand cats and dogs better than anyone else in the industry.By spending time with breeders and nutritionists, he learned the importance of proteins and the role of fat in pet food diets.He was the first to consider cats and dogs primarily as carnivores, a perception which was to revolutionise the whole of the pet food industry.Taking in all that he learnt, Paul created his first small batch of dog food, Batch 999 in 1946, which he defined to be 99.9% close to perfection.It was everything he believed in and it set a new standard for pet food; advanced nutrition to make a substantive difference to the health and vitality of pets.This belief has become the basis for innovation after innovation. Our unique survey reveals how popular cat food brands, including Iams, James Wellbeloved, Royal Canin, Purina One and Whiskas were rated by customers.

Ensure you're feeding your feline the correct amount by measuring out each meal on a set of weighing scales. A few extra bits of kibble or jelly might not seem like a lot, but they can massively contribute to weight gain.

Iams for Vitality with ocean fish for senior cats is a 100% complete and balanced pet food that nourishes your cat's healthy vitality; IAMS is committed to provide your cat the expert nutrition they need with a great taste they will love without compromise, all to support 7 signs of healthy vitality. Cats choose their food based on smell, texture and how they feel once they start to digest it. They also like to 'graze' eating small amounts throughout the day, so it's best to leave food out for them (unless they are eating too much and putting on weight). Which? customer scores are based on how satisfied customers are with the brand overall, and whether or not they’d recommend it if asked. Coat: IAMS dry cat food is enriched with omega-6 and omega-3 unsaturated fatty acids, which are known to help keep your cat's coat glossy and purrfect, as well as keeping skin healthy and radiant. Keep your cat glowing both inside and out!Any commercially manufactured pet food in the UK labelled 'complete' that meets PFMA (Pet Food Manufacturing Association) guidelines will contain all the nutritional requirements for your pet. All IAMS Cat Food is enriched with natural animal protein and exclusively high-quality ingredients, providing your cat with optimal vitamin & mineral levels to ensure that the nutritional requirements of your cat are adequately met. Justine Shotton of the BVA told us there is a risk of nutritional deficiencies with feeding raw food (eg low taurine in cats or high vitamin A), and risks associated with handling raw meats – both for pets and members of the household. Unless otherwise stated, the Promotion cannot be used in conjunction with any other promotions, including VIP vouchers;