Foster, Elizabeth (September 28, 2018). "Mattel's global franchise management group grows". Kidscreen. Brunico Communications Ltd. Archived from the original on April 7, 2019 . Retrieved March 11, 2019.

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Clark, Alex (April 19, 2018). "Mattel Names Ynon Kreiz As Chief Executive Officer, Effective April 26, 2018" (Press release). Mattel Corporate . Retrieved June 2, 2023. Switzer, Eric (January 31, 2023). "Minecraft's New DLC Camp Enderwood Is A Toy Ad First, Video Game Second". TheGamer . Retrieved September 7, 2023. a b c Graser, Marc (October 15, 2013). "Mattel to Create Original Entertainment Through Playground Productions Banner". Variety. Archived from the original on June 13, 2016 . Retrieved June 6, 2016. Mattel formed a division named Mattel Creations on March 30, 2016 to absorb Mattel Playground Productions, HIT Entertainment and the American Girl content creation team in Middleton, Wisconsin and centralize its multimedia content output. [101] Mattel Playground Productions was revived as Mattel Films on September 6, 2018 and it solely bases its films on its brands as opposed to its predecessor. [160] [161] The 2023 movie Barbie was the first movie released by Mattel Films. Mattel reorganized Mattel Creations renaming it to Mattel Television on 5 February 2019, hiring former Disney Branded Television programming executive Adam Bonnett as its head. Santoro, Alessia (April 5, 2020). "Mattel's Online "Playroom" Offers Free Activities, Games, and Parent Resources". POPSUGAR Family . Retrieved January 5, 2023.On June 11, 2010, Mattel launched Monster High, a fashion doll line featuring the teenage children of famous and well-known monsters like Dracula, Frankenstein, Cleopatra, Gorgon, Werewolf, and The Mummy. [82] [83] It led to popularity and cult following success which Mattel translated into two spin-offs, each with a different focus than Monster High; Ever After High in 2013 [84] [85] and Enchantimals four years later. In 2011, Hot Wheels set a new world-record for a jump made by a four-wheeled vehicle at the 100th anniversary of the Indy 500. [86] The 332 feet jump broke the previous 301 feet record set in 2009. [86] Conklin, Lisa Marie (October 21, 2021). "What Barbie Looked Like the Decade You Were Born". Reader's Digest . Retrieved December 16, 2021. Nichols, Derek (June 12, 2022). "Forza Horizon 5 Officially Reveals Hot Wheels Expansion". Game Rant . Retrieved September 7, 2023. Lesaffre, Sévan (September 11, 2019). "Major Matt Mason: Tom Hanks campera le jouet dans un film écrit par Akiva Goldsman"[Major Matt Mason: Tom Hanks will camp the toy in a film written by Akiva Goldsman]. CineChronicle (in French) . Retrieved July 29, 2021. Zahn, Jamesdate=July 30, 2020 (July 29, 2020). "Exclusive: Fred Soulie named Senior Vice President, General Manager, Mattel Television". The Toy Book . Retrieved June 2, 2021. {{ cite web}}: CS1 maint: multiple names: authors list ( link)

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Mattel and Minecraft release Camp Enderwood toys and DLC map". VentureBeat. January 31, 2023 . Retrieved July 27, 2023. a b Huffman, John Pearley (August 5, 2012). "A Rivalry That Helped Turn a Pastime Into a Profession". The New York Times. ISSN 0362-4331 . Retrieved October 21, 2021. Townsend, Allie (February 16, 2011). "All-TIME 100 Greatest Toys: See 'N Say". Time. Archived from the original on June 23, 2016 . Retrieved June 6, 2016. a b Goldman Getzler, Wendy (October 16, 2013). "With profits up, Mattel launches in-house studio Playground Productions". Kidscreen. Archived from the original on September 8, 2018 . Retrieved September 7, 2018. Lakritz, Talia (August 9, 2020). "Here's what Barbie looked like the year you were born". Business Insider . Retrieved July 17, 2021.Chang, Andrea (July 27, 2011). "Obituary: Elliot Handler / Man behind Mattel, Hot Wheels". Pittsburgh Post-Gazette . Retrieved April 20, 2021. American Girl launched its “Girl of the Year” campaign in 2001 to highlight dolls with contemporary stories; each doll is only available for a year. [72]

Mattel - Wikipedia Mattel - Wikipedia

Mattel Announces Second Annual Global Day Of Play Across 30 Cities". SGBOnline. June 20, 2019 . Retrieved September 30, 2022. Mattel Television Announces Thomas & Friends: All Engines Go and Unveils New Creative Approach to Thomas Content" (Press release). Mattel. February 5, 2021 . Retrieved June 19, 2023.New Hot Wheels Unleashed Racing Game Launches This September From MotoGP Devs". GameSpot . Retrieved August 16, 2023. a b "Mattel to announce toy recall". Mattel.com Services. Archived from the original on July 14, 2011 . Retrieved June 9, 2011. Kozelsky, Holly (February 7, 2020). "Holly Kozelsky: The magic of having the right answers". Martinsville Bulletin . Retrieved July 15, 2021. Aziz, Afdhel (September 25, 2019). "The Power Of Purpose: Mattel Launches Creatable World To Celebrate Inclusive Play For All Kids". Forbes . Retrieved October 6, 2022.

Mattel Launches New Toy Takeback Program Called Mattel Mattel Launches New Toy Takeback Program Called Mattel

Greene, Tristan (December 16, 2019). "Review: Hot Wheels id makes the perfect STEM gift for kids with iPads". TNW | Plugged . Retrieved November 17, 2022. a b Irorita, Franz Christian (April 27, 2022). "He-Man goes Roblox to promote Season 2 of He-Man Reboot Series". ClutchPoints . Retrieved July 21, 2023. Mattel, Inc. ( / m ə ˈ t ɛ l/ mə- TEL) is an American multinational toy manufacturing and entertainment company founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth and Elliot Handler [8] in January 1945 and headquartered in El Segundo, California. Mattel has a presence in 35 countries and territories; its products are sold in more than 150 countries. [9] Mattel consists of three business segments: North America, International and American Girl. [10] Mattel secured licensing and sponsorship rights from The Walt Disney Company for a new line of infant and preschool plush toys in 1988, sponsor attractions and to develop and sell toys at three Disney theme parks. [18] Mattel also negotiated the exclusive rights to sell dolls, stuffed characters and preschool toys based on Disney characters. [18] On January 31, 1988, Mattel shut down its operations in the Philippines and shifted the distribution and sales of Mattel-branded toys and games to Richprime Global, Inc. (formerly Richwell Trading Corporation).

Townsend, Matthew (September 6, 2018). "Mattel's New CEO Starts Movie Unit to Jump-Start Film Franchises". Bloomberg Businessweek. Archived from the original on September 8, 2018 . Retrieved September 7, 2018.